Survey Report of China Online Cosmetic Shopping Prospects 2015Q3


Prospects of Online Cosmetic Shopping
KuRunData China online research’s 2015Q23survey of online cosmetic shopping prospect is based on the survey results of 1030 female netizens with online shopping experience. All respondents were asked the same question “what changes of your online cosmetic shopping consumption do you expect to happen over the next three months (from Sep. 2015 to the end of Nov. 2015 ) compared with last quarter (from Jun. 2015 to the end of Aug. 2015)?
Among the 2015Q3surveyed netizens, 62.5%online shopping consumers anticipate to increase their online cosmetic shopping consumption, while 6.2%of them would decrease their consumption and 31.3% respondents said they would remain their consumption unchanged. 2015Q3 China net online cosmetic shopping prospect index is positive 56.3%.
In this report, we adopted the nouns of “net online shopping prospect index”. The index is the difference between the proportion of consumers who plan to raise their online cosmetic shopping consumption and that of those who anticipate reducing. The difference value is what we name as net online shopping prospect index.


Regional Comparison

Surveyed online shopping consumers from pearl river delta region (including Guangzhou, Shenzhen, Dongguan, Huizhou, Zhongshan, Zhuhai, and other surrounding cities), yangtze river delta region (including Shanghai, Hangzhou, Nanjing, Suzhou, Wuxi, Yangzhou, Wenzhou, Yiwu, and other surrounding cities), and circum-bohai sea region (including Beijing, Yantai, Tianjin, Dalian, Weihai, Qingdao, and other cities) all expect to change their 2015Q3 online shopping consumption amount. Among the three regions, online shopping prospects of pearl river delta region are the most positive with its net online shopping prospect index of +60.8%. Following circum-bohai sea region closely, the net online shopping prospect index of pearl river delta region is+59.5%. The same index of yangtze river delta region is +48.7%.

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