Survey Report of China Online Shopping Prospects  2015Q4

China Online Shopping Prospects
    KuRunData China online research 2015Q4 prospect survey of online shopping is based on replies of 1030 netizens with online shopping experience. All respondents were asked the same question “what changes of your online shopping consumption are you expected to happen in the next three months compared with last quarter?”
    Among the 2015Q4 surveyed netizens, 63.9% online shopping consumers anticipated to increase their online shopping consumption, while 11.0% of them would decrease their consumption and 25.1% respondents said they would remain their consumption unchanged. 2015Q4 China net online shopping prospect index is positive 52.9%.
    In this report, we adopted the nouns of “net online shopping prospect index”. The index was the difference between the proportion of consumers who expect to raise their online shopping consumption and that of those who anticipate to reduce. The result is what we call as net online shopping prospect index.


Regional Comparison
    Surveyed online shopping consumers from pearl river delta region (including Guangzhou, Shenzhen, Dongguan, Huizhou, Zhongshan, Zhuhai, and other surrounding cities), yangtze river delta region (including Shanghai, Hangzhou, Nanjing, Suzhou, Wuxi, Yangzhou, Wenzhou, Yiwu, and other surrounding cities), and circum-bohai sea region (including Beijing, Yantai, Tianjin, Dalian, Weihai, Qingdao, and other cities) all expect to change their 2015Q4 online shopping consumption amount. Among the three regions, online shopping prospects of pearl river delta region are the most positive with its net online shopping prospect index of +55.5%. Following yangtze river delta region closely, the net online shopping prospect index of pearl river delta region is+53.9%. The same index of circum-bohai sea region is +49.3%.


Age Group Comparison
    All surveyed online shopping consumers of all ages anticipate to change their 2015Q4 online shopping consumption. Net online shopping prospect of online shopping consumers aged 26 to 35 years old is the most positive with the corresponding index reaching +61.1%. Following the above age group closely, net online shopping prospect index of online shopping consumers 25years old and under arrives +47.5%. The same indexes of online shopping consumers aged 36 to 45 years old and aged 46 years old and above are respectively +46.9% and 40.0%.
Net online shopping prospect indexes of all ages increasing compared with last quarter. Of all surveyed consumers, the index of aged 46 years old and above is the most evident in the  increasing, whose descending rate is over  15.0%.

Gender Comparison 
Male and Female online shopping consumers participating in the 2015Q3 survey all anticipate to online shopping consumption amount decreased to different extent. Net online shopping prospect indexes of the two groups are respectively +52.6% and +53.2%.


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