Survey Report of Smart Phones2016Q1


Smart Phone Consumers Research
KuRunData China online research 2016Q1 smart phone survey is based on 7475 Chinese netizens’ replies on whether or not they will purchase smart phones over the next three months (from Jan.2016 to the end of Mar. 2016). 13.8% consumers are willing to buy smart phones within the coming three months, which we call potential consumers; 86.2% have no intention of buying any smart phones in three months, which are named as non-potential consumers.

Educational Status
KuRunData China online research 2016Q1 smart phone survey is based on the investigation of 1030 Chinese netizens who will purchase smart phones over the next three months. Among the 1030 potential users of smart phones, 81.0% of them are Junior college/ undergraduate college degree holders, becoming the major consumer group. 13.3% achieved education in high school and the following education, while respondents with graduate or above for 5.7%. All things considered, education status of smart phone potential consumers mainly concentrates on Junior college/ undergraduate college.

Personal Income
Data from KuRunData China online research shows that governable personal monthly income of the 1030 smart phone potential consumers participating in the survey focuses on 2000-15000 yuan, around eighty percent of the total. Among them, potential consumers with personal monthly income of 4001-6000 yuan account for 23.0%, being the major consumer group. Next is 2001-4000 yuan, holding 19.9%. Users with no income are mostly students, who are sensitive to fashion trends and take up 14.9%. 

Family Monthly Income
Data from KuRunData China online research presents that governable family monthly income of the 1030 smart phone potential consumers participating in the survey concentrates on 4000 yuan and above, around ninety percent of the total. Moreover, potential consumers with family monthly income of 10001-15000 yuan account for 24.5%, which are the main consumer group.

Purchase Channel of Smart Phones
KuRunData China online research reveals that purchase channels of 1030 smart phone potential consumers participating in the survey are mainly brand monopolized shop, accounting for 53.9%. Next are on-line shopping, holding and specialized appliance hypermarket, 53.9% and 42.3% of the total respectively. The above channels are computer store and followed by shopping mall/ hypermarket, taking up 31.7% and 26.6% separately.

Mobile Brands of Anticipated Buying Smart Phones
As for anticipated buying brands of smart phone potential consumers, Apple、Samsung and MI have absolute predominance, accounting for 53.6% 、41.5%、39.4% respectively. Next are MEIZU、OPPO、Lenovo, accounting for 17.2% 、12.6%、12.5% respectively. Purchase intentions of other brands are all below 10%. Thus we can see that Apple、Samsung and MI are still predominant powers in the eyes of consumers.

Price Range of Smart Phones
Data from KuRunData China online research shows that anticipated buying price of the 1030 smart phone potential consumers participating in the survey centers on 1000-4999 yuan, around eighty percent of the total. Going into details, they are respectively: 1000-1999 yuan, 18.4%; 2000-2999 yuan, 22.8%; 3000-3999 yuan, 19.6%; 4000-4999 yuan, 17.0%. Obviously there is a tendency that ideal price range of smart phones for consumers is 1000-4999 yuan.

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