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Smart Phone Consumers Research
KuRunData China online research 2016Q2 smart phone survey is based on 3411Chinese netizens’ replies on whether or not they will purchase smart phones over the next three months (fromApr.2016 to the end of Jun. 2016). 22.3% consumers are willing to buy smart phones within the coming three months, which we call potential consumers; 77.7% have no intention of buying any smart phones in three months, which are named as non-potential consumers.
KuRunData China online research 2016Q2 smart phone survey is based on the investigation of 1030 Chinese netizens who will purchase smart phones over the next three months. Among the 1030 potential users of smart phones, 76.0% of them are Junior college/ undergraduate collegedegree holders, becoming the major consumer group. 17.2% achieved education in high school and the following education, while respondents with graduate or above for6.8%. All things considered, education status of smart phone potential consumers mainly concentrates on Junior college/ undergraduate college.
Data from KuRunData China online research shows that governable personal monthly income of the 1030 smart phone potential consumers participating in the survey focuses on 2000-15000 yuan, around seventy percent of the total. Among them, potential consumers with personal monthly income of 4001-6000 yuan account for 22.9%, being the major consumer group. Next is 2001-4000 yuan, holding 16.7%. Users with no income are mostly students, who are sensitive to fashion trends and take up 18.2%.
Family Monthly Income
Data from KuRunData China online research presents that governable family monthly income of the 1030 smart phone potential consumers participating in the survey concentrates on 4000 yuan and above, aroundeighty percent of the total. Moreover, potential consumers with family monthly income of 10001-15000 yuanaccount for 23.7%, which are the main consumer group.
Purchase Channel of Smart Phones
KuRunData China online research reveals that purchase channels of 1030 smart phone potential consumers participating in the survey are mainly brand monopolized shop, accounting for 57.8%. Next are on-line shopping, holdingand specialized appliance hypermarket,52.5% and 39.9% of the total respectively. The above channels are followed by shopping mall/ hypermarketand computer store, taking up 28.2% and 25.5% separately.
Mobile Brands of Anticipated Buying Smart Phones
As for anticipated buying brands of smart phone potential consumers, Apple、Samsungand MIhave absolute predominance, accounting for 47.6%、36.6%、33.4%respectively. Next areOPPO、MEIZU、Lenovo，accounting for 20.5%、18.2%、10.8%respectively.Purchase intentions of other brands are all below 10%. Thus we can see thatApple、Samsungand MIare still predominant powers in the eyes of consumers.
Price Range of Smart Phones
Data from KuRunData China online research shows that anticipated buying price of the 1030 smart phone potential consumers participating in the survey centers on 1000-4999 yuan, around eighty percentof the total. Going into details, they are respectively: 1000-1999 yuan, 22.3%; 2000-2999 yuan, 22.9%; 3000-3999 yuan, 19.0%; 4000-4999 yuan, 15.1%Obviously there is a tendency that ideal price range of smart phones for consumers is1000-4999 yuan.
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