公告 :库润数据与ITWP集团完成合资并购

2018-01-18

2018117日,消费者洞察的领先供应商Toluna正式宣布,其母公司全球领先、规模最大的数字化市场研究集团之一ITWP集团与KuRunData完成了合资并购,KuRunData作为中国大陆地区领先的在线调研公司正式成为了ITWP集团的一员,与ITWP集团联合起来,优势互补,将共同开拓中国乃至更大、更广阔的市场。

       
KuRunData的加入下,Toluna的业务将扩大到中国大陆,并支持其不断增长亚太地区的业务。Toluna2011年在亚太地区运营以来,目前已在香港、印度、日本、马来西亚、新加坡、韩国、悉尼设有办事处。

       Frederic Charles Petit
Toluna首席执行官说:“亚太市场是令人兴奋和充满活力的,我们已经在实时的数字调查解决方案上取得了巨大的成功,在过去的5年,我们亚太地区的业务增长非常强劲。我们期待着在KuRunData领导团队下,扩大我们在中国的业务。”

      “
Toluna将继续挑战传统调研方式,我们的客户已经采用了新的方法,在直观的平台上借助强大的调研工具进行市场调研,作为Toluna区域领导人看到我们能在亚太区域内的继续持续增长表示非常激动。” Ludovic MiletToluna亚太区董事总经理称:“KuRunData团队的专业知识是无与伦比的。”

      KuRunData
董事长王长伟先生强调:“Toluna已经在其领域取得了突出的影响力。TolunaKuRunData的携手合作将会更好的服务好整个市场。” KuRunData CEO潘昊先生称:TolunaKuRunData的战略合作、彼此联手是互利的,除了增强我们本身在中国本地的竞争力以外,更是确切的适应整个市场转型.

      KuRunData
将一如既往的秉持着更快捷、更高效、更经济、更便利的态度服务所有客户,我们的团队人员、服务范围、组织架构、法定公司名称均无变化,感谢您长久以来的合作与支持。

关于
ITWP集团:

ITWP集团旗下已有Toluna和Harris Interactive两大数字化市场研究品牌,覆盖全球68个国家的市场,在欧洲、北美、亚太及中东北非等地设有21个办事处。

Toluna(www.toluna-group.com),消费者洞察的领先供应商,凭借其创新的经营理念,帮助企业集思广益,发掘新的业务机会并提供实时的问题解答。

关于KuRunData

KuRunData作为中国在线调研第一品牌(隶属于上海库润信息技术有限公司),中国领先的网络调研数据提供商,拥有第一调查网(http://www.1diaocha.com)、投吧网(http://www.votebar.com)会员系列网站以及在线社区、APP、微信公众号,已拥有超过500万的实名注册会员,是专业服务于市场研究的数据采集公司,凭借十多年的市场调研经验和最新的网络技术,通过在线样本与在线调研系统的服务,为客户提供来自市场消费者的全方位数据支持。

(以下为Toluna官网公告原文)

 

Toluna Announces Expansion in China with the Acquisition of KuRunData

Toluna, a provider of on-demand, digital consumer insights, today announced that its parent company; ITWP Acquisitions Limited has acquired Shanghai KuRun Information Technology Co., Ltd. KuRunData’s company founders, Mr. Pan Hao, and Mr. Wang Changwei will remain Chairman and CEO of KuRunData.  


KuRunData has the largest, and most well-profiled online and mobile panels of more than 5 million registered members. Kurun couples this with a robust survey platform to deliver unrivalled access to insight into the Chinese market.

The acquisition of KuRunData supports Toluna’s growing success in the region by expanding Toluna’s operations into mainland China, supports the company’s ever-growing APAC presence, and deepens Toluna’s already vast respondent reach in APAC. Toluna launched operations in APAC in 2011, and currently has offices in Hong Kong, India, Japan, Malaysia, Singapore, South Korea, and Sydney.

“The APAC market is exciting and dynamic, and we’ve found great success with the suite of real-time, digital survey solutions we offer. Toluna has a unique position in the market, and this is a strategic move for us that enables us to offer local capabilities in China” says Frederic-Charles Petit, Toluna CEO. “Our expansion into China is a sign that Toluna is positioned to capitalize on our very strong growth in the APAC territory over the past 5 years. We look forward to expanding our business into China, with the leadership team at KuRunData.”

“Toluna continues to challenge the traditional method for conducting market research by empowering customers with powerful research methodology tools on an intuitive platform. Our clients have adopted these new methods, and look at Toluna as a leader in the region and we’re thrilled to continue to grow within the APAC region,” says Ludovic Milet, Managing Director, Toluna Asia Pacific. “The expertise of the KuRun team is unrivalled.”

Mr Wang Changwei as Chairman of KuRunData states that “Toluna is a player that is gaining significant momentum in the region. The capabilities that Toluna can provide together with KuRunData will serve the market well.” Mr. Hao states “The strategic partnership between Toluna and KuRunData will be mutually beneficial and enable us not just to separate ourselves apart from the competition in China, but indeed to transform the market.”

Frédéric-Charles Petit further comments “At Toluna, our number one priority is simply to provide our clients with the best technology, respondent access and expertise needed to stay ahead of a rapidly changing digital economy and marketing landscape globally.  This announcement comes on the news of continued growth for Toluna overall, and is one of many impending announcements in 2018.”

上海(总部)
地址: 上海市吴兴路277号锦都大厦912室
邮编: 200030
电话: +8621 5237 9150
传真: +8621 5237 9151-816
邮箱: wulei@kurundata.com


北京
地址: 北京市朝阳区望京街9号望京国际中心F栋A320
邮编: 100020
电话: +13911457546
传真: +8610 6518 8681
邮箱: wulei@kurundata.com


商务市场合作
联系人:钱小姐
电话:+8621 5237 9150-828
传真:+8621 5237 9151-816
邮箱:qiantingting@kurundata.com

在线留言
姓名
Email
公司全称
电话
留言
KuRunData China Online Research 沪ICP备05054198号